Orange partners with Luc Besson on his summer blockbuster
Luxembourg, 27 June 2017
Orange partners with Luc Besson on his summer blockbuster, Valerian and the City of a Thousand Planets, produced by Virginie Besson-Silla
- Orange secures partnership spanning co-investment, co-marketing and sponsorship
- A special ‘behind-the-scenes’ video and new images, produced exclusively for Orange, debuts today on OrangeSponsorsYou.com, with an extended new trailer launching in mid-July
Orange today announces a new partnership spanning co-investment, co-marketing and sponsorship for the launch of Luc Besson’s highly anticipated summer blockbuster, Valerian and the City of a Thousand Planets. It includes sponsorship rights across Europe, Africa and the Middle East.
The new partnership highlights Orange’s growing engagement right across the film industry – from investment and production to distribution. Delivering outstanding content, including film, is a key component of realising that ambition.
Exclusive content and competitions on OrangeSponsorsYou.com
From today on OrangeSponsorsYou.com, film fans can view a special behind-the-scenes film clip of the making of Valerian and the City of a Thousand Planets, produced exclusively for Orange. An extended trailer of the film is also produced for Orange that will be launched in mid-July, kicking off a number of special competitions that Orange will launch to film fans as part of its commitment to reward film fans for their passion.
"Given the passion that people have for film, we see it as our role to make films even more accessible to fans," said Béatrice Mandine, Executive Vice-President, in charge of Brand and Communications at Orange Group.
"Orange understands the film industry and people’s passion for film through and through. For this reason, they make an excellent partner in helping to deliver what is personally a special film to me, and one that I hope people will love," said Luc Besson.
Orange’s heritage in film
Orange has a long history of supporting and contributing to the development of film. As a major partner of the highly diverse film industry, Orange is involved throughout the process, from co-investment with Orange Studio to theatre releases with Orange Wednesdays, opened to all Orange customer in Luxembourg.
About Valerian and the City of a Thousands planets
VALERIAN AND THE CITY OF A THOUSAND PLANETS is the visually spectacular new adventure film from Luc Besson, the legendary director of The Professional, The Fifth Element and Lucy, based on the ground-breaking comic book series “Valerian and Laureline”, created by Pierre Christin and Jean-Claude Mézières and published by Dargaud, which inspired a generation of artists, writers and filmmakers.
In the 28th century, Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are a team of special operatives charged with maintaining order throughout the human territories. Under assignment from the Minister of Defense, the two embark on a mission to the astonishing city of Alpha—an ever-expanding metropolis where species from all over the universe have converged over centuries to share knowledge, intelligence and cultures with each other. There is a mystery at the center of Alpha, a dark force which threatens the peaceful existence of the City of a Thousand Planets, and Valerian and Laureline must race to identify the marauding menace and safeguard not just Alpha, but the future of the universe.
About Orange in Luxembourg
Orange Communications Luxembourg S.A. is a telecommunications operator offering mobile, landline and internet services as well as TV via cable and internet. It has been operational on the Luxembourg market since May 2009 under this brand. Orange Communications Luxembourg S.A. offers services to residential and business customers. Orange Communications Luxembourg S.A. is a wholly owned subsidiary of Belgian operator Orange Belgium.